Lancôme – L’Absolu Lacquer Launch

Event: Duty Free & Suzy Bae Event
Location: Seoul, Korea
Venue: Bover Lounge, Shilla Duty Free, Sky Farm

Brief: Event Horizon was asked to create three photo booths and capture images of celebrity Suzy Bae’s arrival for the Lancôme L’absolu Lacquer Event in Seoul South Korea.

In the morning VIP Guests were invited to Bover Lounge where a team of international professional makeup artists from around the globe introduce them to Lancôme’s latest makeup line.

Event Horizon setup a mobile photo studio in the lounge to create portraits of all 40 attendees that could be instantly seen and shared.

From the Bover Lounge VIPs moved to Shilla Duty Free to greet celebrity and Korean Lancôme beauty ambassador Suzy Bae. A massive crowd of fans turned up filling the entire duty free venue. Luckily the VIPs and Event Horizon has exclusive access to the event.

During the duty free event the some of the Event Horizon team were busy setting up two photo booths at the beautiful Garden Farm gala dinner venue on Yeouido. The Mirror Booth consisted of a photographer, assistant and a touch screen monitor where attendees could scan a QR code to download and share their portraits instantly. The Neon Booth was operate by a second photographer and assistant in the same way. Attendees were able to visit both photo booths as much as they liked throughout the evening.

Offering instant photo sharing via QR respected the VIPs privacy allowing them to share what they were comfortable with.

Suzy Bae – Lancôme’s Korean Beauty Ambassador